A catalogue people can search
I combined search, categories, filters, related products and consistent cards into one system that works across desktop and mobile.
A shopping platform I built from the first concept to a working product. I brought a catalogue of 2,400+ products, curated outfits, seller profiles and buying tools into one coherent experience.
Products were scattered across spreadsheets, groups and random links. Finding an item did not solve the whole problem: the price still had to be clear, the seller credible and the piece relevant to the rest of an outfit.
That is why I did not design another catalogue. I designed the path from inspiration to decision — faster, simpler and understandable on a phone.
I combined search, categories, filters, related products and consistent cards into one system that works across desktop and mobile.
Every product has a clear PLN price, favourites, community signals and one obvious route to the external offer.
I added curated outfits, seller profiles, a shipping calculator and a link converter. Fit Lab is being developed separately as a beta module.
I was responsible for product strategy, information architecture, UX/UI, visual identity, development, data import and organisation, responsiveness, technical SEO and launch on a custom domain.
The hardest part was combining a large amount of data with an interface that still feels simple. I iterated on the layout, pricing system, filters, mobile experience and product presentation. By recording views, saves and outbound actions, future decisions can follow real user behaviour rather than assumptions.